Customer Relationship Management

CRM (Customer Relationship Managemen) helps to stimulates the relationship with your end customers. You can organize transactions with prospective customers and win back former customers. Collecting, organizing and managing information of your customer becomes easy with the help of this software.

aximo

IMPORTANCE OF ERP

Customer relationship management (CRM) is important in running a successful business. The better the relationship, the easier it is to conduct business and generate revenue. Therefore using technology to improve CRM makes good business sense. CRM solutions fall into the following four broad categories.

  • Increased sales through better timing due to anticipating needs based on historic trends.

  • Identifying needs more effectively by understanding specific customer requirement.

  • Cross-selling of other products by highlighting and suggesting alternatives or enhancements.

  • Identifying which of your customers are profitable and which are not.

  • Effective targeted marketing communications aimed specifically at customer needs.

FEATURES OF ERP

Customer relationship management (CRM) is important in running a successful business. The better the relationship, the easier it is to conduct business and generate revenue. Therefore using technology to improve CRM makes good business sense. These can be summarized as follows:

  • A more personal approach and the development of new or improved products and services in order to win more business in the future.

  • Enhanced customer satisfaction and retention, ensuring that your good reputation in the marketplace continues to grow

  • Increased value from your existing customers and reduced cost associated with supporting and servicing them, increasing your overall efficiency and reducing total cost of sales

  • Improved profitability by focusing on the most profitable customers and dealing with the unprofitable in more cost effective ways
aximo