“Power BI,” Microsoft says, “is a business analytics solution that lets you visualize your data and share insights across your organization, or embed them in your app or website.” The solution comprises several products and services, and value and versatility comes from leveraging the individual elements, and taking advantage of how they work together.
Power BI Pro is cloud-based software that comes with a monthly fee of $10 per user. The biggest difference between Power BI Desktop and Power BI Pro is the ability to collaborate with other Power BI users and distribute reports and visualizations to other Power BI subscribers across the organization (see chart below).
Unlike Power BI Desktop and Pro, Power BI Premium is not an application. Premium gives an organization space and capacity in a Microsoft-hosted cloud to share reports. An organization can choose how to apply its dedicated capacity by allocating it based on the number of users, workload needs, or other factors — and scale up or down as needed.
How do you know whether Microsoft Power BI is right for your organization? Here are seven reasons to choose Power BI — and one reason you may want to choose something else: