This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.

• On Page SEO: This type of SEO focuses on all of the content that exists "on the page" when looking at a website. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce.


• Off Page SEO: This type of SEO focuses on all of the activity that takes place "off the page" when looking to optimize your website. The number of publishers that link to you, and the relative "authority" of those publishers, affect how highly you rank for the keywords you care about.


• Technical SEO: This type of SEO focuses on the backend of your website, and how your pages are coded.Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website's loading speed.